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World Usability Day 2025: Emerging Technology meets Human Experience

World Usability Day 2025: Emerging Technology meets Human Experience

Holger Beßlich, Senior Editor, denkwerk
Holger Beßlich, Senior Editor, denkwerk

Holger Beßlich

Holger Beßlich

Senior Editor

Senior Editor

denkwerk

denkwerk

AI, AR, and new interfaces are changing how we design digital products. On World Usability Day, we will discuss on November 13th at denkwerk in Cologne how our role as designers is changing – and what new perspectives can assist us in this.

Why this World Usability Day is important

New technologies open up unprecedented possibilities. At the same time, we must protect privacy, build trust, and focus on human-centered design.

The change is palpable: Our way of working is changing. The perception of our role in companies and agencies is fundamentally transforming. What additional 'hats' can help us? What tools and networks do we need? That's exactly what we want to discuss at WUD 2025.

Our approach: Practice meets innovation


  • Experience meets newcomers: Seasoned professionals and fresh designers share their perspectives

  • Hands-on instead of theory: Interactive sessions invite participation

  • Diverse topics: From administrative processes to sharenting to future roles in design

  • Room for exchange: Networking with experts and like-minded individuals from various industries

21st World Usability Day – the program


16:00 Admission and arrival
16:30 Welcome & Kick-off (Henning Schenk-Hage)
17:00 NextGov: Optimization of digital administrative processes (Lea Lam Thuy-Duyen & Anne Merkötter)
17:30 Sharenting: Age recognition for social media (Chiara Schröder)
18:00 The 3 hats: New roles for service and product designers (Cristine Lanzoni)
18:30 Interactive sessions
19:15 Panel (Charlotte Block, Wolfgang Gauss, Lena Renz, Jens Scharnetzki)
20:00 Drinks and networking

Inspiring speakers with different perspectives

From established design experts to emerging young talents: At WUD 2025, people from various fields share their experiences. In the final panel, they discuss future perspectives together – accompanied by live sketching. This brings together experts, industry, users, education, and authorities to promote user-friendly services and simple digital applications.

Note
During the event, photos and video recordings will be made for documentation. Please let us know at the reception if you do not wish to appear in our documentation.


Your evening at denkwerk:

📅 When: 13.11.2025
🕑 Start: 4 PM
🏢 Location: denkwerk GmbH, Vogelsanger Str. 66 - 1st floor


You will receive:


  • Practical insights from experts

  • Interactive workshops to participate in

  • Networking with designers from different industries

  • Insights into new tools and working methods

  • Drinks and relaxed exchange to conclude

Register now for free

Spaces are limited. Secure your free ticket now and be part of the discussion on the future of design and user experience.

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