AI meets Marketing
How does a search bar become a lead magnet? How does your brand stay consistent when AI joins the conversation? And how can agile transformation really succeed? In three exclusive masterclasses, we will show how digital innovation works in practice – with live demos, practical insights, and real customer projects. The digital landscape is changing rapidly. Artificial intelligence is no longer a vision of the future – it already shapes how users search, brands communicate, and companies grow. However, there is often a significant gap between buzzwords and business impact. This gap needs to be closed.
Masterclass 1: Intelligent Search with AI – From the First Click to the Qualified Lead
The classic search bar was yesterday. Today, it is a strategic touchpoint – or a conversion killer. We show you how denkwerk rethinks search experiences with artificial intelligence: from the static results page to the dynamic dialogue that exceeds expectations and automatically generates qualified leads. Experience exclusive practical insights and a demo of our business assessment tool, showing how intelligent SEO landing pages convert into lead magnets – and how our AI analyzes incoming search queries, segments users, and automatically integrates them into your sales funnels. Focus: new AI interface patterns like generative responses and visual clustering. With Experience Design Director Susanne Junglas and Design Director Christian Leuenhagen. 📆 December 4, 2025 🕛 12 PM
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Demo of an AI-powered business assessment tool
Concrete interface patterns for generative search results
Methods for automated lead segmentation
Directly applicable strategies for your SEO landing pages
Masterclass 2: Making Brand Management AI-ready – How Intelligent Systems Scale Consistency and Creativity
Modern brand management requires new approaches. Classic guidelines quickly reach their limits here. That’s why we at denkwerk developed the Brand Experience Agent (BEA) from a real customer problem. Our AI interface makes brand management AI-ready: it checks content, provides you with answers, and inspires creativity – based on a clean data architecture. The BEA supports you and your team throughout the entire brand process with the functions Guide, Check, Create, and Monitor. This creates consistency, efficiency, and quality. From complexity comes real clarity. With the BEA, you set standards for the future of digital brand management. With Executive Design Director Florian Schimmer. 📆 January 28, 2026 🕛 12 PM What you take away:
Insight into the Brand Experience Agent (BEA) from denkwerk
Four concrete functions: Guide, Check, Create, Monitor
Architectural approaches for AI-ready brand data
Practical examples from real customer projects
Masterclass 3: Agile E-Business in Practice – Success Factors and Growth Strategies from the STIEBEL ELTRON Transformation
The path from traditional to agile? At denkwerk, we embark on this journey together with our clients in a partnership with a genuine doer mentality. In this masterclass, you will dive deep into the transformation at STIEBEL ELTRON: We will show you how, together with agile processes, start-up methods, and digital excellence, we develop sustainable growth and a strong e-business position for all brands and markets. Experience how strategic foresight and consistent action make the difference – from the first idea to successful implementation. With Executive Client Director and Studio Lead Hamburg Jose Salam. 📆 January 26, 2026 🕛 12 PM What you will take away:
Measurable growth strategies for all markets
Case study of a complete e-business transformation
Agile methods that really work
Start-up mindset for established companies
