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Realized Projects

OTTO

eCommerce in transition

This long-established company recognized the opportunities of digitalization earlier and capitalized on them more consistently. Today, it is one of the world's largest online retailers, in part because of its ability to constantly reinvent itself – a process we have repeatedly supported. What does the future of e-commerce look like? What touchpoints, technologies, opportunities and needs will drive success in the future? How do users experience shopping – and what should the experience be like when they have questions or need support? There is only one way to answer these questions: together. In customized collaborative processes, we build on data-driven realities as well as radical explorations. The consulting approach: hands-on. The result: not just slides, but qualitatively and quantitatively validated prototypes. Or: a next step towards a desirable future.

“The denkwerk team is the perfect power-up for our eCommerce vision. Their innovative methods and approach match perfectly with our way of working and lead to results that really take us forward.”

Gerhard Kühne

Creative Lead Apps & User Experience, OTTO

Design: Input mask for direct contact C2B - Chat-Bot from OTTO
View of various sections in the OTTO app in smartphone size
Detailed view of a hand and a smartphone. Person holding smartphone in right hand. Chat bot: "Hi Alice, what can we do for you?" Three possible answers are listed below.
Graphic of problem and solution with recorded non-linear paths
Detail view: Returns in the OTTO app
Chairs – OTTO App
The logo of our customer OTTO
QR code on the smartphone for returns after orders in the OTTO app

Realized Projects

OTTO

eCommerce in transition

This long-established company recognized the opportunities of digitalization earlier and capitalized on them more consistently. Today, it is one of the world's largest online retailers, in part because of its ability to constantly reinvent itself – a process we have repeatedly supported. What does the future of e-commerce look like? What touchpoints, technologies, opportunities and needs will drive success in the future? How do users experience shopping – and what should the experience be like when they have questions or need support? There is only one way to answer these questions: together. In customized collaborative processes, we build on data-driven realities as well as radical explorations. The consulting approach: hands-on. The result: not just slides, but qualitatively and quantitatively validated prototypes. Or: a next step towards a desirable future.

“The denkwerk team is the perfect power-up for our eCommerce vision. Their innovative methods and approach match perfectly with our way of working and lead to results that really take us forward.”

Gerhard Kühne

Creative Lead Apps & User Experience, OTTO

Detail view: Returns in the OTTO app
Chairs – OTTO App
The logo of our customer OTTO
QR code on the smartphone for returns after orders in the OTTO app
Design: Input mask for direct contact C2B - Chat-Bot from OTTO
View of various sections in the OTTO app in smartphone size
Detailed view of a hand and a smartphone. Person holding smartphone in right hand. Chat bot: "Hi Alice, what can we do for you?" Three possible answers are listed below.
Graphic of problem and solution with recorded non-linear paths

Weitere Kunden

Weitere Kunden

The facts

56%

56 % of companies that consistently invest in innovation outperform their competitors by at least 10 %.

6/10

6 out of 10 large companies plan to increase investment in digital transformation.

79%

79 % of companies need to adapt their organization every two to five years to remain competitive.

The facts

56%

56 % of companies that consistently invest in innovation outperform their competitors by at least 10 %.

6/10

6 out of 10 large companies plan to increase investment in digital transformation.

79%

79 % of companies need to adapt their organization every two to five years to remain competitive.

The facts

56%

56 % of companies that consistently invest in innovation outperform their competitors by at least 10 %.

6/10

6 out of 10 large companies plan to increase investment in digital transformation.

79%

79 % of companies need to adapt their organization every two to five years to remain competitive.

Our offers

01

Future Visions

You can‘t predict the future – but we can analyze and explore emerging trends, opportunities and challenges, and help you develop desirable yet plausible scenarios for your organization to work toward.

01

Future Visions

You can‘t predict the future – but we can analyze and explore emerging trends, opportunities and challenges, and help you develop desirable yet plausible scenarios for your organization to work toward.

01

Future Visions

You can‘t predict the future – but we can analyze and explore emerging trends, opportunities and challenges, and help you develop desirable yet plausible scenarios for your organization to work toward.

01

Future Visions

You can‘t predict the future – but we can analyze and explore emerging trends, opportunities and challenges, and help you develop desirable yet plausible scenarios for your organization to work toward.

02

Transformation Strategy

Where do you see your business in five years? We’ll help you define a bold vision and chart a course to get there. Whether it's expanding into new markets, fostering adaptability, or streamlining operations, our strategic and agile approach ensures that your transformation journey is a success.

02

Transformation Strategy

Where do you see your business in five years? We’ll help you define a bold vision and chart a course to get there. Whether it's expanding into new markets, fostering adaptability, or streamlining operations, our strategic and agile approach ensures that your transformation journey is a success.

02

Transformation Strategy

Where do you see your business in five years? We’ll help you define a bold vision and chart a course to get there. Whether it's expanding into new markets, fostering adaptability, or streamlining operations, our strategic and agile approach ensures that your transformation journey is a success.

02

Transformation Strategy

Where do you see your business in five years? We’ll help you define a bold vision and chart a course to get there. Whether it's expanding into new markets, fostering adaptability, or streamlining operations, our strategic and agile approach ensures that your transformation journey is a success.

03

Business Innovation

We’ll help you unlock your innovation potential, from refining your business model to crafting compelling value propositions. Together, we'll accelerate your innovation journey and position you to lead the change in your industry.

03

Business Innovation

We’ll help you unlock your innovation potential, from refining your business model to crafting compelling value propositions. Together, we'll accelerate your innovation journey and position you to lead the change in your industry.

03

Business Innovation

We’ll help you unlock your innovation potential, from refining your business model to crafting compelling value propositions. Together, we'll accelerate your innovation journey and position you to lead the change in your industry.

03

Business Innovation

We’ll help you unlock your innovation potential, from refining your business model to crafting compelling value propositions. Together, we'll accelerate your innovation journey and position you to lead the change in your industry.

04

Organisational Change

Transformation starts at the top, but it can only succeed through collaboration. We inspire and empower leaders to move forward boldly, engaging and bringing everyone with them. Tailored to your organization and your vision.

04

Organisational Change

Transformation starts at the top, but it can only succeed through collaboration. We inspire and empower leaders to move forward boldly, engaging and bringing everyone with them. Tailored to your organization and your vision.

04

Organisational Change

Transformation starts at the top, but it can only succeed through collaboration. We inspire and empower leaders to move forward boldly, engaging and bringing everyone with them. Tailored to your organization and your vision.

04

Organisational Change

Transformation starts at the top, but it can only succeed through collaboration. We inspire and empower leaders to move forward boldly, engaging and bringing everyone with them. Tailored to your organization and your vision.

Contact

Ready to change?

We’re excited to hear about you and your thoughts.

Responsible for new business: Robin De Bruijn is Director Business & Transformation Strategy at denkwerk

New business

Robin De Bruijn

Director Business & Transformation Strategy

Contact

Ready to change?

We’re excited to hear about you and your thoughts.

Responsible for new business: Robin De Bruijn is Director Business & Transformation Strategy at denkwerk

New business

Robin De Bruijn

Director Business & Transformation Strategy

Contact

Ready to change?

We’re excited to hear about you and your thoughts.

Responsible for new business: Robin De Bruijn is Director Business & Transformation Strategy at denkwerk

New business

Robin De Bruijn

Director Business & Transformation Strategy

Contact

Ready to change?

We’re excited to hear about you and your thoughts.

Responsible for new business: Robin De Bruijn is Director Business & Transformation Strategy at denkwerk

New business

Robin De Bruijn

Director Business & Transformation Strategy