DKMS

#HelfenmitStyle – JB17 Limited Edition

The ultimate limited edition and social campaigning: how the DKMS campaign was created
The ultimate limited edition and social campaigning: the DKMS campaign with Jérôme Boateng

Q-tips save lives. There’s nothing more stylish than that. All we needed was a packaging glow-up.

Jérôme Boateng Pro Football player

First, we created massive hype in social and soccer-related media for the launch of a new product by Jérôme. #HelfenmitStyle, “helping in style”. Then came the unboxing – revealing a limited edition of the DKMS registration box.

We sold it directly from Instagram using our specially designed, platform-optimized online store which continued the narrative, style, and tone of the campaign.

The result? 12 million contacts and a sold-out store. The JB17 DKMS Limited Edition: giving you life while literally giving others life.