BP Relaunch
B2B and B2C e-commerce from Magento to Shopware 6
With its BP brand, Bierbaum-Proenen is one of the leading specialists for workwear and personal protective equipment. The company, which has been owner-managed since 1788, develops workwear with an exceptional commitment to quality not only in Cologne, but also at its Vetra production facility in Tunisia and with production partners around the world. The Magento 1 support for its previous online store ran out. The capabilities of the system were no longer sufficient for the growing requirements of Bierbaum-Proenen and its customers.
“The future starts now! Working with denkwerk has inspired us to think big about digital transformation in the company. We have experienced our first successes in agile project work and are enjoying seeing the changes.”
With Shopware 6, we not only proposed an API-first store system based on PHP Symfony Framework, but also one from a German manufacturer with its own support and innovative CMS approaches. We also connected the existing ERP Impuls Fashion XL via an interface that we developed and coordinated ourselves. denkwerk also developed 40 individual features for the B2B and B2C store.
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BP is represented in both the B2C and B2B sectors, as well as in more and more international markets. For the different requirements, we developed three Shopware templates that inherit features from each other but can also be extended individually. Examples: There are numerous functions that are only available in the B2B area of the BP store. In countries such as France and the Netherlands, separate language versions should be available, but customers won’t yet be able to buy the items in the store. In these cases, the shop should initially serve as a showcase or store window.
To ensure maximum availability of the store, an automated Docker deployment was developed using Jenkins, a so-called zero-downtime deployment. All new developments are first released to the customer on a special server and then automatically uploaded to the live version of the store. A backup of the database is created on the server, GDPR-compliant personal data is anonymized and then made available to the developers on an additionally secured server for development and testing purposes.
