BP Relaunch

B2B and B2C e-commerce from Magento to Shopware 6

Person uring the manufacturing process of the brand PB by Bierbaum-Proenen in the factory.
The natural material cotton - an important component of all BP products

“The future starts now! Working with denkwerk has inspired us to think big about digital transformation in the company. We have experienced our first successes in agile project work and are enjoying seeing the changes.”

Carla Cacitti Chief Marketing Officer (CMO) at Bierbaum-Proenen GmbH & Co. KG
The article management in BP's Shopware 6 includes about 50,000 products.

With Shopware 6, we not only proposed an API-first store system based on PHP Symfony Framework, but also one from a German manufacturer with its own support and innovative CMS approaches. We also connected the existing ERP Impuls Fashion XL via an interface that we developed and coordinated ourselves. denkwerk also developed 40 individual features for the B2B and B2C store.

ca. 1.170


ca. 47.450


BP is represented in both the B2C and B2B sectors, as well as in more and more international markets. For the different requirements, we developed three Shopware templates that inherit features from each other but can also be extended individually. Examples: There are numerous functions that are only available in the B2B area of the BP store. In countries such as France and the Netherlands, separate language versions should be available, but customers won’t yet be able to buy the items in the store. In these cases, the shop should initially serve as a showcase or store window.