"Be Bold. Move Forward." - This is the motto of this year's DMEXCO, which explores the diverse possibilities of digital technologies. The leading industry event for digital marketing and tech will take place in Cologne on September 17 and 18. We will be there with an exhibition stand (Hall 8 D20), presentations and two masterclasses and look forward to your visit.

Courage and purpose in digital marketing

Especially in times of global uncertainty, it is tempting to fall back on the tried and tested. But real growth only comes from the courage to question the familiar and dare to try something new. If you want to shape the future, you have to be courageous and give your brand purpose. This is precisely the approach denkwerk takes with Purpose-Driven Marketing - creative, strategic and technologic.

Artificial intelligence: Recognizing opportunities and shaping change

Artificial intelligence is fundamentally changing the rules of the game in marketing. But tools alone do not bring progress - it takes vision, structure and the courage to implement. At denkwerk, technological curiosity gives rise to concrete solutions: AI-supported customer experiences, automated content processes and data-driven strategies that take brands to the next level.

Get to know bold campaigns at DMEXCO

At DMEXCO on September 17 and 18, 2025, we will be showing what bold marketing looks like in practice. Our experts will share inspiring best cases, practical innovation tips and tools for shaping the future.

And then, as always, dmexco offers a good opportunity to talk about your own challenges. We are already looking forward to it and will soon be offering the opportunity to book appointments here.

BVDW Guided Tours with denkwerk experts

Visitors to DMEXCO can register for the BVDW's guided tours free of charge. Our experts provide information about e-commerce and digital creativity in various tours.

From problem to prototype: How we are rethinking and rebuilding digital brand management

Modern brand management is complex, fast-paced, and global. Old processes and static guidelines are no longer sufficient. denkwerk shows how a real customer problem was turned into a scalable AI solution: the “Brand Experience Agent.” This intelligent interface supports brand managers, checks content, provides answers, and inspires creativity—consistently and efficiently.
September 17, 2025, at 1:30 p.m. – Start at the BVDW booth

Florian Schimmer, Executive Creative Director, Studio Lead at denkwerk

BVDW masterclasses with denkwerk experts

In addition to the guided tours, denkwerk will also be offering two masterclasses this year as part of the respective BVDW expert group.

Complexity without clarity: When technology becomes a barrier – the IT blueprint provides guidance

A growing problem is emerging in the IT landscape: technology stacks are becoming more complex, but strategic clarity is lacking. While companies are pushing for results, agencies communicate in concepts and vendors in product features – communication breaks down, projects stall, and budgets are wasted.
This is where the BVDW's IT blueprint comes in: As a structural compass for digital infrastructures, it is designed to help better organize the growing variety of tools, platforms, and requirements and build bridges between strategic goals, technical implementation, and operational reality. In this masterclass, representatives from companies, agencies, and software providers will show how the blueprint provides orientation, resolves blockages, and promotes digital collaboration in complex architectures.
September 17, 2025, 1:45–2:15 p.m., Masterclass Room 7B

José Salam, Executive Client Director und Studio Lead, denkwerk Hamburg

Show your colors instead of white label: How Multiloop is revolutionizing shipping

Lecture: Together with Multiloop CEO Leif Erichson, Client Service Director Isabelle Born explains why tons of packaging waste require a fresh start every year – striking instead of monotonous, motivating instead of instructive. Multiloop makes sustainability a lifestyle choice through a compelling brand experience and shows why an independent identity is the key to market penetration.

September 17, 2025, 3:45 p.m. to 4 p.m., Agencies Stage

Leif Erichson (CEO and Founder, Multiloop) and Isabelle Born (CSD, denkwerk)

The future as an opportunity – innovation strategies against uncertainty

Today's marketing is fast-paced, complex, relentlessly changing, and therefore often uncertain. Standing still is not an option. Innovation is. So how do companies manage to remain innovative and create real added value in this uncertainty?
In this BVDW masterclass, you will learn how to turn uncertainty into a space of opportunity. Using the four FUTUREWORK pillars – innovation, exploration, foresight, and upskilling – we will show you how to identify trends early on, strengthen teams, and actively leverage change for your company's success. For everyone who wants to not only endure the future, but shape it.
September 18, 2025, 3:15–3:45 p.m., Masterclass Room 7B

Robin De Bruijn, Director of Business & Transformation Strategy, denkwerk Cologne

Conclusion: Be bold. Be part of it. Be bold. Move forward.

Let's set new standards together – with bold strategies, innovative technology, and a genuine passion for digital transformation. See you in Cologne at DMEXCO 2025 . _You'll find us at Stand D20 in Hall 8!

Let's Talk

Secure your 30-minute appointment with denkwerk experts at DMEXCO 2025 in Cologne now. Whether you're looking for AI Consulting for your customized master plan, an assessment of your digital innovation strength, the BEA – Brand Experience Agent Demo, or a trade fair discussion without buzzwords – choose your format and discover how digital strategies create real progress.