The challenges for SEO and agencies

Search Engine Optimization – SEO for short – is part of the standard portfolio of agencies. Because SEO is not a protected term, basically anyone can call themselves an SEO expert or SEO specialist.Clients are faced with the challenge of finding a good SEO partner from the wide range on offer. Especially since technological progress and AI chatbots like ChatGPT show how important it is to have a reliable digital agency at your side.

The Bundesverband Digitale Wirtschaft e. V. (BVDW) has been awarding quality certificates in the "Search" focus group for many years. The BVDW's auditing process makes quality measurable - an important advantage for both agencies and clients looking for agencies.

"With the abundance of agencies, clients are not clear who can do SEO and who only talks about SEO. The BVDW certification is regarded in the SEO cosmos as a measurable and excellent sign of quality and strengthens the trust between our clients and denkwerk."

Benjamin Kirsche, Lead Digital Marketing & Analytics at denkwerk

Our main goal is to provide our clients with the best possible advice and to design SEO strategies that increase performance and maximize success. To ensure that our sustainable and serious work is visible, we apply for the SEO Quality Certificate of the BVDW every two years.

More about the certifications of the BVDW

From application to evaluation

A prerequisite for the application is the signing of the so-called "Code of Conduct" Search Engine Optimization, the self-commitment to comply with stipulated quality standards. Only then will the actual application be reviewed. The components of the application are:SEO expertise and sales volume5 evidences of staff qualification, professional article, professional lecture and workshopNaming of 3 contacts for customer satisfaction surveyDescription of 2 reference projects.

Our work was checked by the BVDW - and in June followed the evaluation: We made it! The prerequisite for this was to pass all the areas presented above with at least 80%. The quality certificate for search engine optimization is valid until June 2025. Until then, we continue to question and measure our quality and stay up to date.

Starting with the question if SEO is worthwhile for your company, up to the implementation - we advise you gladly. We have aroused your interest in SEO?