Cross Media Campaign

All customer needs at a glance: innovative solutions for easyCredit

Liquidity management rethought

Finances are dynamic. This means that banks have to adapt to the wishes and needs of their customers all the more quickly. To be able to do this, innovative approaches are needed that focus on customer needs. Such user-centered solutions are part of a holistic brand strategy for which TeamBank in Nuremberg asked us. In close coordination, we developed the brand communication for the "easyCredit" brand – completed by the production of moving images and an out-of-home campaign. Establishing these user-centric solutions on the market follows as a further step in the holistic brand strategy.

Our teams, consisting of technology, marketing and customer experience, worked together with the client on the idea of a new liquidity management for easyCredit. denkwerk is in the lead for the entire cross-channel campaign.

"It’s our goal to perfect digital customer journeys and make the personal the special. However, 'digital first' does not mean 'digital only'."

Nicole Schulte Head of Marketing, Brand and Customer-Experience at TeamBank AG
Thanks to easyCredit, the twins can realise their dream of a beach holiday with a camper van.

For best results, the easyCredit team and denkwerk work in close exchange. denkwerk's scope of work included campaign communication from strategy to implementation.

Campaign protagonist Shiroi fulfils his dream of gaming paradise with easyCredit.

The challenge: responsible lending

As a product, easyCredit is not just any loan. The easyCredit vision envisions responsible lending that protects against overindebtedness. Flexible, independent and secure.

Campaign protagonist expands his home music studio with easyCredit.

The slogan: I can. You can. He, she, it can. Expanding the financial scope. We can all draw down money whenever we want. But we don't have to.

Leyla can easily finance her home cinema with easyCredit.

You can do anything – freely according to customer needs

You can do anything – in a successful collaborative effort. From the development of the strategic basis to the brand story of easyCredit, the workshops and testings to the campaign launch: we say thank you for the close and constructive collaboration and are looking forward to new projects. We are more than proud of the joint result – and look forward to future work.

About TeamBank

TeamBank AG is the competence center for modern liquidity management of cooperative banks with its installment loan easyCredit in Germany and fair credit in Austria, respectively, and the media-interruption-free payment procedure easyCredit installment purchase.