At denkwerk, we mean what we say. For example, that innovation can bring about positive change in people's lives. That you can and must take them along with you in the digital transformation and that this must not remain just an empty shell. In order to strengthen the innovative spirit of the start-up scene and to advocate our conviction even more clearly, we are working together with SINGA in Germany. The movers and shakers at SINGA have recognized that outstanding innovations can only be created when different perspectives and experiences come together in one place. At this point, we follow denkwerk's credo: Create positive change.
Creating innovations and initiating change: This is the spirit of start-ups that we, as old hands, still know from our early days. We continue to work actively in the start-up scene. Our involvement with SINGA combines the area of innovation with inclusivity. After all, just ten percent of start-ups in Germany are founded by people born abroad. This is where a lot of hidden talent and opportunities lie: we want to be a supporting pillar to fully exploit the innovation potential and bring the talents of tomorrow to light.
This is another reason why we think the startup scene needs to be made more inclusive by involving more founders with different perspectives and experiences. Especially because many of the newcomers to Germany bring entrepreneurial experience with them.
We have worked a lot on our vision of social and societal responsibility in recent years. As you can see with our involvement with the YOU Foundation or our project to raise awareness of synesthesia, we have taken big steps forward and made important issues visible. Now we are taking many small steps to promote inclusivity and diversity, for example. We are taking a new path and cooperating with SINGA in Germany. And thus, through our vision, support many people who participate in SINGA's workshops and various mentoring programs. We think that now is the right time to promote and use this potential.
We support the participants in the SINGA Business Lab in finding ideas, in shaping them and, towards the end, in founding their own companies. The Business Lab itself is an inclusive incubator: The workshop format was developed together with newly arrived entrepreneurs. The Business Lab now supports the participating entrepreneurs in building innovative and scalable companies. But not only that: In order to achieve their own and ambitious goals, the Lab provides them with further training and a broad network. We at denkwerk support the founders in our workshop in the area of business model building. This is done, among other things, with methods from the context of Lean Start-up in order to identify critical hypotheses and to optimize the business model. We provide a trainer and other "buddies" as mentors for the individual participants of the SINGA Business Lab. Through this social commitment, we prepare the participants to grow their own personality and equip them with skills that can show them the desired success.
In the workshop module "Marketing & Branding", the founders go through the process from the company idea to creating a new brand. denkwerk leads the workshop and provides the participants with visual designers as their support buddies.
The first steps are to sharpen the already developed customer profile for the future company and to decide which marketing channels should be used to reach the potential customers. In addition, the focus is on working out the unique selling proposition: What features distinguish the products from those of the competitors? The question of why the world absolutely needs these products and what added value they could offer potential customers is also part of the journey from company to brand.
The next step is the visual elaboration. Together, a mood board is created that expresses aspects of the company or products pictorially and from which a possible color palette is derived. For inspiration, both pictorial symbols and fonts are collected and brand name and claim are considered. In the exploration phase, the logo is developed and applied as a digital business card.
In the end, the founders build the basis of their business stationery themselves and are equipped with brand-strategic insights that will be useful for their further entrepreneurial activities from now on.
The (co-)work in the cooperation of denkwerk employees with SINGA, for example as a mentor:in, is voluntary. For this area, we create free space for our team within working hours to prepare workshops and mentoring. For us, this social and voluntary commitment is another step towards more sustainability. With our probono participation, we promote diversity and also expand the social skills of our employees. Because with their enthusiasm, all participants carry the concept into society - in this way, we actively shape diversity. And in doing so, we share our vision of #CreatePositiveChange.
SINGA is a global movement. It brings locals and newcomers together to engage in social, professional and entrepreneurial projects. SINGA is committed to an open society that enables everyone to develop their talents and potential. SINGA Deutschland has two locations in Berlin and Stuttgart.
Since 2018, SINGA Stuttgart has been offering the Business Lab by SINGA. This is a five-month entrepreneurship program for and with newcomers and companies. More than 60 individuals with international histories received support in starting innovative and sustainable businesses through workshops, coaching and mentoring. This enables their networking with local actors to promote a social and sustainable society. The next round has already started in January 2022. denkwerk is on board as an active partner. Further activities will follow ...