Finally looking for Easter eggs in the garden again! So, that your customers don't have to spend a long time looking for you on Google and Co., a suitable search strategy is the ticket to the vast sea of being found on the Internet. But: How can I better optimize my website for search engines and for the needs and search queries of my customers?
Most people give little or no thought to search engine optimization.
And is SEO worth it at all? To ensure that our clients can understand what we do in the areas of strategy and onpage optimization, we undergo an independent audit by the expert advisory board of the BVDW's search focus group.
For the vast majority of digital agencies, SEO (search engine optimization) is part of the portfolio. And it is rarely dispensed with when supporting websites or even when relaunching the entire presence. In only a few cases does a provider make information or services available on the Internet that explicitly should not or even must not be found. In all other cases, successful search engine optimization is not only opportune but obligatory! But how is success defined in a "vague science" in which the choice of means to measure success is usually left to those whose success is actually to be measured?
The BVDW Code of Conduct of the Search Focus Group is the introduction to 'clean' and comprehensible work for agencies that offer search engine optimization. The holders of the SEO certificate undergo an anonymous audit by an independent group of experts.
Signing the Code of Conduct and adhering to the values set out there is the first step in applying for the SEO certificate at the BVDW.
Three anonymous and real projects are put through their paces by the independent expert group. This project work is the deciding factor in passing..
Up to eight clients are also anonymously surveyed by the BVDW about their satisfaction with the services provided.
The Bundesverband Digitale Wirtschaft e.V. (BVDW) has been dealing with the question "How can success in the field of SEO be measured?” For this reason, with the SEO quality certificate, a procedure was developed that scrutinizes the work of SEO providers in an independent examination process that is comprehensible to all.
The exact algorithms of the search engines are secret. This inevitably results in a certain fuzziness in determining the measures for optimization. This vagueness sometimes offers the opportunity to fill these information gaps with prognoses and divinations that are hardly or not at all fulfillable. If you belong to the group of "specialists" who accept the morning coffee ground as a valid basis for data, we would like to work with our clients to create a clear picture and realistic goals.
With our involvement in the Search focus group, we would like to focus even more on SEO in the areas of strategy, onpage and offpage.
Are you interested in SEO for your project? Write us at firstname.lastname@example.org.