With its checking account "blauorange", Berliner Volksbank offers a high-performance account specifically for young people under the age of 30 - and is now putting it in the spotlight with a creative campaign. The digital agency denkwerk is responsible for the concept and implementation of the eye-catching communication, which specifically addresses the reality of life for the target group and deliberately sets itself apart from traditional banking marketing.
Award-winning throughout Germany: the checking account "blauorange"
The checking account "blauorange" has received multiple awards at the federal level - including for its value for money and innovative features. It is aimed at everyone under the age of 30 and offers permanently free account management with no conditions, free cash withdrawals, a gold credit card with integrated travel insurance package, and up to 8% travel bonus. New customers also receive a starting balance of €200.
“With 'blauorange', we are specifically targeting a generation that values flexibility, digital services, and transparent terms and conditions. This shows that we are also a reliable partner for young people - right from the start.”
Andreas Schönfeld, Head of Sales Management at Berliner Volksbank
Modern everyday stories
The campaign focuses on modern everyday stories: a first date, a mountain bike trip, a shared travel adventure. What makes it special is that the spots were generated entirely by AI and stage the scenes in a striking blue and orange visual world. This creative implementation results in unusual, entertaining stories - combined with clear product communication and a charming wink.
“Our goal was to translate the brand strength of Berliner Volksbank into a young, credible tone. "blauorange" stands for self-determination, simplicity, and a modern lifestyle.”
Tobias von Aesch, Executive Creative Director at denkwerk
The campaign will be rolled out immediately via digital channels, social media, and moving image formats.
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