The new mobile brand fraenk won two awards at the "Deutscher Digital Award 2021" (German Digital Award) for our customer.
Shortlisted in three categories in the "Mobile Apps" category, the app-only mobile brand took silver in the "Mobile Apps | Visual Design" subcategory. fraenk received bronze in the "Mobile Apps | User Experience" category.
And we are also particularly pleased about the official "Honoree" award at the Webby Awards in the "Best Visual Design - Aesthetic" category. After all, "With thousands of entries submitted to the Webby Awards each year, being selected as an Official Honoree," according to the Webby Awards judges, "is quite an accomplishment." We take a bow and are mega excited about this special honor. Thank you so much.
fraenk is the young and fresh mobile brand. We developed a cell phone rate in just 90 days that doesn't take itself more seriously than it is. This included the development of the brand and communication strategy as well as the production of all necessary assets - all from a single source and distributed across denkwerk locations: frænk can be seen throughout Germany on billboards as well as on digital out-of-home spaces. In addition, campaign dissemination measures are running on the social web and also on the Google network, including ads on YouTube.
The fraenk approach is radical and simple: just one rate, one price, one app and 100 % digital. The result: a maximally functional brand that stands against the intrusiveness and complexity of the market. Thank you for the trust.