STIEBEL ELTRON, a heritage-filled company from Lower Saxony, is a provider of expertise and service for home technology – a maker of products that are excellent, though rarely emotionally touching.
Why not make them a bit more sentimental? After all, anyone who’s ever built or renovated knows how much of an emotional roller coaster the process is.
The current “A Comfortable Home” campaign recognizes this fact and reminds viewers what really matters when building a home: safety, comfort, and warmth. The image of the little den built by kids – the ultimate cozy home – proves that this knowledge and innate need runs deep in people.
Together with Studio Seidel, we took this idea and made an über-cute, DIY-themed film clip where STIEBEL ELTRON demonstrates an emotional understanding of its customers’ needs and, on top of that, a high degree of creative passion and willingness to experiment.