Lovie’s all around us

The ultimate limited edition and social campaigning: how the DKMS campaign was created
The ultimate limited edition and social campaigning: the DKMS campaign with Jérôme Boateng

There was a fitting portion of digital loving for denkwerk at this year’s Lovie Awards. In total, there were 1,500 works submitted from 33 different countries and we walked away with 10 awards – including 3 golds. A result so good that we even received a shout-out in WuV magazine. denkwerk this year joins Kolle Rebbe, Serviceplan, and Heimat among the leading participating agencies in Germany.

The Lovie Awards have been celebrating the superstars of Europe’s online sphere for ten years now. From bloggers to creative campaigns and websites with the “wow” effect, the awards give the diverse digital universe the recognition it deserves. Distinctions are awarded to works in the five main categories of Websites, Apps/Mobile Sites/Podcasts & Voice, Internet Video, Online Advertising, and Social.

Absolutely like-worthy.

The Winning Projects

DeepL won two golds in the Website category (Best User Experience and Web Services & Applications) and one silver (Best Navigation & Structure). In the Apps/Mobile category, one gold (Education & Reference) went to the translation tool along with one silver (Best Practice).

STIEBEL ELTRON was honored for its “A Comfortable Home” campaign. The campaign received one silver in the Online Advertising category (Best Art Direction) as well as the People’s Lovie.

DKMS X JB17: The Ultimate Limited Edition: Life. This campaign for the German bone-marrow-donor register was created in collaboration with Jérôme Boateng. The campaign took out four bronzes in the categories Internet Video (Integrated Campaign), Online Advertising (Best Art Direction), Social (Best Use of Video), and Lovie for Good (Best Cause Marketing Campaign).