The Alexander Nut Group, a sister company of Lorenz Snack-World, sells its products in over 80 countries around the world. We have been working together closely and meeting multiple times per week since 2016 – including to respond to trends quickly.
The company sought to appeal to the gamer market through NicNac’s. We selected the platform and content smartly so that a large impact could be achieved on a small budget.
By choosing Instagram, we opted for a platform atypical for the extremely sharp gamer market, which is increasingly active on Twitch, 9GAG, and so on. We would have been drowned out by all the big players on those platforms, but on Instagram we could stand out from the masses on just a small media budget.
As we went about developing the memes, it was crucial for all stakeholders to have an exceptionally deep understanding of the audience. In partnership with Spandauer Inferno, a team cooperating with NicNac’s, we created a relevant mix of on-topic gaming news and content presented brilliantly with a strong visual identity. This meant that the resulting memes looked as if they’d come from the gamers themselves.