How brands become not only more consistent and efficient through design systems – but above all unique and valuable for their users? This is the topic of Florian Schimmer (Executive Creative Director, denkwerk) and Design Director Christian Leuenhagen (denkwerk) at the Design Business Days on September 13, 2023 in Hamburg.
Design systems often entice with great promises of consistency and efficiency. In practical implementation however, there is always the danger that the most important thing falls by the wayside: the uniqueness – expressed through the power of good design – the character, the recognizability and desirability of the brand.
The denkwerk design teams have developed an approach that combines consistency, efficiency, and uniqueness uniqueness – and, with the new possibilities of brand design systems even more powerful results. True to our motto. #createpostivechange.
Sounds exciting? Florian and Christian will present our brand design approach at the Design Business Days. It starts at 3:40 pm. Tickets for the event in Hamburg or digital participation via LO:X are available now.